Independent and founder-led

Useful images deserve a useful next step.

ImgAff helps affiliate publishers make relevant blog images shoppable with products from the affiliate feeds they choose.

You choose the affiliate product feeds and links ImgAff is allowed to use. ImgAff reads an image's description and nearby context, looks for sufficiently relevant products in those feeds, and places useful shopping options on the image.

Matching is deliberately conservative. When the catalogue does not contain a strong enough match, ImgAff shows nothing. A publisher's reader relationship is more valuable than filling every possible space.

The insight started with an image-heavy blog

Someone close to me writes an image-heavy blog. Some posts had affiliate links, and those links kept going stale: a product sold out, a shop reorganised, or a merchant moved on. Keeping the product references useful became an unpaid second job.

I first looked for a better link checker. The useful shift was realizing that the durable part was not the product URL. It was the image and the publisher's own description of it. A photo described as a “linen summer dress” keeps that meaning after one particular dress disappears.

ImgAff grew from that insight into a broader product: match relevant blog images against the publisher's current catalogue, so product choices can stay useful as that catalogue changes.

How that shapes the product

Publisher control comes first: your feeds, your affiliate links, your editorial context. URL-backed feeds can refresh as the catalogue changes, and products that leave the feed stop being candidates for new matches.

Honesty comes with it. ImgAff can find matching opportunities; it cannot promise clicks, sales, or that every image belongs in a shopping experience. The free audit starts with one post so you can judge the fit from your own content.

Who's behind it

I'm Kris, the founder and engineer building ImgAff. It is an independent, founder-led product, which means decisions stay close to the publishers using it and support comes from the person responsible for the product.

I cook a lot, with more enthusiasm than technique, and I share a desk with two cats who have opinions about keyboards.

Wondering whether your image-rich blog is a fit? Audit one of your posts, or write to [email protected] — a real person reads it.